Planet Jeffro

I am a NYC entrepreneur working on Patient Communicator and part of the Blueprint Health accelerator. Email me at jeff [at] patientcommunicator [dot] com.

Previous companies:
Fare/Share | iOS app for sharing taxis
VocabSushi | learn vocab from news
Cnvrge | meet people via SMS
Supermarket Classroom | teach your child while shopping
Poorsquare.us | foursquare for the 99%
IngeniousOwl.com | online SAT prep
Recent Tweets @jeffnovich
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Posts tagged "London"

All the teams that participated celebrated at a big Spotify/Coke party with performances by Chiddy Bang and Savoir Adore.  We celebrated just a little bit harder as the winners of the hackathon.  Here are some fun photos:

Alex Tandy (part of the team) wrote a fantastic blog post chronicling the team’s progress from start to finish. Here’s a highlight:

4:00 a.m. Apparently Toby writes a MongoDB driver.

4:15 a.m. “Flags. I love flags.” -Me

4:20 a.m. “Mr. text-box-man, how is your text box coming?” -Me

4:28 a.m. “mur mur mur mur mur mur mur” -David

4:30 a.m.: var sleep = “I wish I was sleeping.”;

document.write(sleep);

There was a press conference last week with Coke and Spotify. Here are a few articles about that and what’s about to happen with our app.  (Our team name is “London Calling”.)  More links at the bottom.

New York Times:

Coke recently hosted a Spotify “hack day,” in which programmers huddled to develop music apps that would work on the music program. The winning app, called London Calling, will be introduced during the Olympic Games in London this summer, as part of the wave of marketing and promotion that Coke does during each Olympics. In recent years, that wave has often involved music.

Hypebot:

Spotify will help Coca-Cola look cool by injecting them into the conversation of music fans.  In addition, the two partnered this past weekend to host a friendly competition between 6 different hack teams.  The winner, named “London Calling,” will be an integral part of the public launch of this partnership. 

Evolver.fm:

The first example will be the addition of the Spotify Play Button to Coca-Cola’s Facebook page — the most popular brand page on Facebook, according to Ek, with over 40 million fans. The idea sprang from a recent Spotify Hack Day in New York from the “London Calling” team.

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Card Puncher, an Integral Part of the Tabulati...
Image by The U.S. National Archives via Flickr

Updates since last time - I will post a few entries individually over the next few days discussing these in more detail:

  1. Bandsnearby.com is nearly completed for a beta launch.  Pinzler has done a huge amount of jquery/JS work on this. I’ve been doing a lot of watching music videos to test it. Expect to see a lot of shared music videos on my twitter/FB feed shortly.
  2. The Census Bureau - Got the narration audio done by a guy found on Craigslist, and will edit and publish this by EOW!
  3. Supermarket Classroom - An app for parents in the supermarket with their young children who want to give them something educational to do in the context of the aisles.  Finalizing the graphics, design and logo by EOW!
  4. VocabSushi - Adding a few ad networks into the app.  Some new schools on board.  Some new features released to Pro (including weekly points for students to see).
  5. Fare/Share - Working on some nifty new features in preparation for the January London launch.  Quick share, in-app texting, and future ride requests/matches.
  6. Patient Communicator - We’re underway with a 4-week project to build out v2.1 with a ton of enhancements to our doctor-patient communication system.  Speaking with interested doctors, potential license and integration partners, and investors.
  7. Cnvrge - I recently put together a “how to” document for event organizers who want to use Cnvrge at their next event.  I sent it to about 50 folks who are involved in organizing networking events and got a few people interested in using it.  I’m going to work on adapting it for dating as well so speed-dating events can use it as well. (Twilio may start doing UK SMS soon… so Cnvrge may go international!)
  8. IngeniousOwl - An online SAT course powered by Bespoke Education.  Finalizing a lot of loose ends this week and preparing to launch an invite-only beta to our students.
  9. Other stuff…
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A lot of people wonder what I do all day.  Here’s a list of all the stuff I’m currently working on (as of October 22, 2011):

  1. BluTrumpet.com business development - it’s a neat new ad network with better yields than iAd and customizable. I’m finding app developers and reaching out to them. Also incorporating their SDK into several of my own apps.
  2. VocabSushi - supporting all the teachers using VocabSushi with their classes, looking into a very cool partnership opportunity with a large education website, working with a new social media star who will manage outreach and other stuff, updating the VocabSushi iPhone App.
  3. Tutoring - I have 6 high school students. I see them once a week for SAT prep, math and/or physics tutoring.  Been doing this for 7 years.  I enjoy it and am always trying to get my students interested in programming (it’s a much better skill than knowing calculus, as it turns out.)
  4. Fareshare - working with our partners in London, Green Tomato Cars, to finalize development of our cab-sharing iPhone app so they can launch it and ramp up for the Olympics. Things are on track and we’re planning to launch in January.
  5. Corporate Videography - I work with a big PR company and shoot media trainings.  If you’re the CEO of a Fortune 500 company and you’re about to go on TV to be interviewed, you’re going to want to prepare your messaging.  That’s what these trainings are for.  I film the mock interviews (with a backdrop, light, and mic) and play them back.
  6. PatientCommunicator.com - this is a communications and practice management platform for independent doctors to streamline their workflow. My father uses it and he cut all 3 of his secretaries (his overhead is just 15%). He was profiled in Forbes for having such a tech savvy and highly efficient (and profitable) primary care practice. I’m working with a business partner to raise money from several already interested investors, and demo’ing to other interested parties.  Also speaking with interested doctors and getting them on board. Finalizing the specifications and product roadmap - our next few releases will sport features never before innovated by any EMR or platform management system on the market. It’s an exciting time.
  7. Cnvrge.com - I’m coding this speed-networking via SMS app (though I’ll soon partner with my friend and developer James to unload that work to him), and using the app to run about 2 networking events per month.  Still proving out the concept through lean methods, but people seem to really like it. If you want to run it in your networking event, let me know!
  8. Bandsnearby.com - A weekend hack I did with Pinzler, this is Pandora for local bands to help you find which intimate music venue in NYC you should go to tonight.  Had my virtual assistant grab all the bands playing at 13 venues over the next 6 weeks. Still tweaking a lot of functionality and data. Planning to get a designer to clean up the look.  It’s already allowed me to discover a few bands I really love that are local and small.
  9. Supermarket Classroom - My mom’s app. This is for parents in the supermarket with their young children who want to give them something educational to do in the context of the aisles.  I just used Tinyproj to find a great graphic designer and hope to get this in the app store within a month.
  10. IngeniousOwl.com - An online SAT course powered by Bespoke Education.  I’m working with a designer and star python developer to finalize the functionality and get this really helpful site up and running and into the hands of our students who need the extra help. If you want to beta test it, let me know. Planning to officially launch in January.
  11. The Census Bureau - This is a spoof video of the Honey Badger video to celebrate the tireless Census Takers who come to your home when you don’t return the census forms. I’ll be editing this and loading to Youtube shortly. Stay tuned.
  12. Blogging / running / walking Sagan (our greyhound) / hanging with my amazing wife (and occasionally proof-reading her papers) / Skype-ing with my dad / dreaming up dozens of new projects and ideas

So yeah, I’m stretched pretty thin.  But as always I’m loving my crazy days which let me regularly work on about 7 or 8 of these things. I rotate through a lot and by the end of a 16 hour day I git ‘r done.

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The Office cast in the third season
Image via Wikipedia

Fare/Share struck a deal last year with Green Tomatoes, an awesome taxi company with a hybrid cab fleet in London.  We redeveloped the app, fixed a lot of stuff and localized it (so if you open it in London you get pounds, metres and of course different neighborhoods than NYC).

But Green Tomatoes took it one step further, and recreated the entire video we did… British style!!  I can’t tell you how big a smile I had watching this.  It’s “The Office” but a British remake of the US version.  Too funny.

Watch here: http://www.fareshare.co.uk/

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